10 Ways To Improve Your Local SEO In Glasgow Right Now
You’re on holiday, and suddenly, you get the urge for the best steak in the Benidorm. What do you do? You pick up your phone and Google “Steak home near me” or something along those lines. After you hit the search key, you’re greeted with restaurants in the area. You choose the restaurant and go there to order your fillet and all of this is thanks to Google.
Local SEO Services Glasgow – it works the same way.
Regardless of what you’re looking for, being able to find the location of it near you is a major convenience. All of this is made possible for you because those businesses have signed up for what’s known as a Google My Business page.
Google My Business is a good tool for helping your business get discovered when someone is searching for your services and products.
Would you like 10 more ways to improve your local SEO? Pay attention to what I have for you …
1. Make Sure Google My Business is Up to Date
Log into your Google My Busines account, and make sure everything is up to date – this includes your address, name, and phone number. On Google My Business, make sure you put a short, yet informative description of your business, your hours of operation and a link to your website. Your profile picture should be a high-quality image of your business logo.
2. Google AdWords Keyword Planner
Don’t forget about Google AdWords Keyword Planner. This is a free tool you can use when developing your local SEO keywords. It will help you with your keyword research.
3. Use Social Media Platforms
It’s free to use social media platforms, so go ahead and take advantage of them, because they’re a great way to get in front of your audience. Google crawls and pulls search results from social media platforms, such as business’ Linkedin, YouTube and Facebook.
4. Local Blog Tags
If you have a blog, then I recommend developing a tagging strategy so that your visitors can easily come in and look through your blog postings. With a blog, categories will go a long way.
5. Get Regular Reviews from Satisfied Customers
By having your happy customers write and post reviews for you, it will encourage more local customers to visit you.
6. Online Directories
Online business directories include Foursquare, Yelp, YelowPages, and MapQuest (there are a lot more). I’m telling you about online business directories, because you should be taking advantage of them. This will get your business name, phone number, and address out there and it will help boost your local SEO. So, if you live in Glasgow, it’ll boost your Local SEO Glasgow.
7. Mobile-Friendly Design
It is important that your site is mobile friendly and I cannot stress this enough. Having a responsible web design has an impact on all search optimization, and it will also have an impact on local SEO.
8. Bing Places for Business
Google is one of the most popular search engines out there, but that doesn’t mean you should ignore Bing. Make sure you go ahead and claim your Bing Places for Business account and get started.
9. Make a Dedicated Page for Each Service or Product
People tend to make the mistake of showing all of their products or services onto one page. However, you need to be making a dedicated page for each service or product that you hope to rank in search results.
10. Personalisation
Don’t skip out on personalisation. A personal experience on a site, where visitors are able to interact with content, is top of the line – it sure does beat having your visitors view content that is generic. So, for your future plans, consider website personalisation.
So there you have it – 10 ways for you to improve your local SEO in Glasgow right now …
