Local SEO Glasgow – SEO Tips For 2021
During the year 2020, I had some extra time on my hands, and I’m sure the majority of you can understand why. I took advantage of my free time and learned some new and exciting things, one of them being about local SEO in Glasgow. What I have learned is knowledge that is too good to go to waste, so today, I’m going to introduce you to the local SEO tips I learned in 2020 …
Improve Your Internal Linking Structure
Having external links leading to your site is ideal, but you shouldn’t ignore the fact that you need to adjust the internal linking structure – by doing this, you’ll boost those SEO rankings.
Internal linking does the following:
- Distributes page authority
- Supports site navigation
- Assists with website hierarchy
So, with that said, you may want to look into your internal linking structure and make some improvements.
Add Location Pages to Your Site
If you’re the type of business that operates more than one brick and mortar location, then you need to create location pages. Location pages will make it easier for new site visitors to have access to your name, phone number, hours, address, promotions, parking information, store description and testimonials. If you run Local SEO Services Glasgow, and you have more than one location, for example, then make sure you list that.
Also, when you add location pages to your site, make sure you don’t duplicate content across your location pages. Try make some changes so the new page is individual.
Write Local Content that Will Pull in a Local Audience
When you write content for your site, write it for your users, not for the search engine. Writing about general topics will bring in a wide crowd, but sometimes, what you really need is to bring in a local crowd. Therefore, it’s a good idea for you to write local content that will attract a local audience.
Your Website Needs to be Mobile Friendly
Now more than ever, websites need to be mobile friendly, because the majority of people are browsing the web via their smart devices, especially when it comes to local listings. People may use your site with their mobile device to look up reviews, search for your contact information, find your phone number, and to get directions to your location.
By making your site mobile friendly, you’ll be making it easier for your prospects and customers to find the information they need when it comes to your business. Think about it, if you’re website is almost impossible to browse using a smartphone, you’re going to be missing out on so much traffic.
Take Part in the World of Social Media
The content shared on social media platforms such as Facebook and Instagram are more important now than it was years ago. So, by all means, don’t skip past social media – your business needs to be listed on all of it.
So there you have my personal list of the 5 things I learned about local SEO during 2020. If you’re looking to improve your local SEO on your site, I highly recommend taking each one of these tips and implementing them into your website, regardless of the niche you may be in.